Successful marketing research the complete guide to getting and using essential information about your customers and competitors
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Main Author: | |
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Format: | Unknown |
Published: |
New York
John Wiley
1996
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes index |
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Physical Description: | xv, 240 p. ill. 23 cm |
ISBN: | 0471123803 |