Atlas of management thinking
Much has been made of the research conducted into the left side of the brain - home to language and logic. The right side works in images, whole patterns and undefined feelings - none of which can be verbalized. This more elusive thinking often functions as what is loosely called 'intuition...
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Main Author: | |
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Format: | Book Chapter |
Language: | English |
Published: |
Harmondsworth
Penguin Books
1983
©1983 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Much has been made of the research conducted into the left side of the brain - home to language and logic. The right side works in images, whole patterns and undefined feelings - none of which can be verbalized. This more elusive thinking often functions as what is loosely called 'intuition'. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic. |
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Physical Description: | 200 pages illustrations |
ISBN: | 0140224610 |