Advertising and publicity resources for scholarly books

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Bibliographic Details
Format: Book
Published: New York, N.Y. Association of American University Presses 1988
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Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-157272
020 # # |a 094510300X 
090 0 0 |a Z286.S37  |b A38 1988 
245 0 0 |a Advertising and publicity resources for scholarly books 
260 # # |a New York, N.Y.  |b Association of American University Presses  |c 1988 
300 # # |a 864 p.  |c 23 cm 
650 # 0 |a University Preses  |x Handbooks, manuals, etc 
650 # 0 |a Scholarly Publishing  |x Handbooks, manuals, etc  |x Handbooks, manuals, etc 
650 # 0 |a Scholarly Periodicals  |x Directories 
650 # 0 |a Advertising  |x Books 
650 # 0 |a Books  |x Marketing  |x Handbooks, manuals, etc 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=157272 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam