Managing imitation strategies how later entrants seize markets from pioneers

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Bibliographic Details
Main Author: Schnaars, Steven P
Format: Book
Published: New York The Free Press 1994
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0029281059 
090 0 0 |a HF5415  |b .S347 1994 
100 1 # |a Schnaars, Steven P 
245 1 1 |a Managing imitation strategies  |b how later entrants seize markets from pioneers  |c Steven P. Schnaars 
260 # # |a New York  |b The Free Press  |c 1994 
300 # # |a iv, 294 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Technological innovations  |x Economic aspects 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=155994 
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