Managing imitation strategies how later entrants seize markets from pioneers

Managing imitation strategies how later entrants seize markets from pioneers

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Bibliographic Details
Main Author: Schnaars, Steven P
Format: Book
Published: New York The Free Press 1994
Subjects:
Technological innovations > Economic aspects
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:iv, 294 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0029281059

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