Effects of positive versus negative news on newspaper advertising response

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Bibliographic Details
Main Author:	Rogers, Martha
Format:	Unknown
Published:	Michigan University Microfilms International 1983
Subjects:	Newspaper Advertising, Newspaper
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-155430
020	#	#	\|a T000077858
090	0	0	\|a HF5871 \|b .R64 1983
100	1	#	\|a Rogers, Martha
245	1	1	\|a Effects of positive versus negative news on newspaper advertising response \|c Martha Rogers
260	#	#	\|a Michigan \|b University Microfilms International \|c 1983
300	#	#	\|a 160 p. \|c 22 cm
500	#	#	\|a PhD. thesis
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Newspaper
650	#	0	\|a Advertising, Newspaper
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=155430
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|