The financial times guide to marketing from advertising to zen
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Pitman Publishing
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "A Financial Times guide"--Cover |
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| Physical Description: | xiv, 365 p. 21 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273620320 |
Need-to-know marketing an accessible A to Z guide 
Marketing and the bottom line the marketing metrics to pump up cash flow