Marketing planning for services
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunde...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1996
©1996 |
| Series: | The marketinng series. Professional development
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing planning for services