Strategic advertising a practitioner's handbook

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Bibliographic Details
Main Author: Corstjens, Judy
Format: Book
Published: Oxford Heinemann Professional Pub. 1990
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0434902446 
090 0 0 |a HF5805  |b .C67 1990 
100 1 # |a Corstjens, Judy 
245 1 1 |a Strategic advertising  |b a practitioner's handbook  |c Judith Corstjens 
260 # # |a Oxford  |b Heinemann Professional Pub.  |c 1990 
300 # # |a 216 p.  |c 22 cm 
650 # 0 |a Advertising  |z United States 
650 # 0 |a Strategic planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=153976 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam