Strategic brand management new approaches to creating and evaluating brand equity
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Kogan Page
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-153932 | ||
| 020 | # | # | |a 0749416335 |
| 090 | 0 | 0 | |a HD69.B7 |b K37 1995 |
| 100 | 1 | # | |a Kapferer, Jean-Noel |
| 245 | 1 | 1 | |a Strategic brand management |b new approaches to creating and evaluating brand equity |c Jean-Noel Kapferer |
| 260 | # | # | |a London |b Kogan Page |c 1995 |
| 300 | # | # | |a 230 p. |c 23 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Brand name products |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=153932 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1|| |
Strategic brand management new approaches to creating and evaluating brand equity