"That's our new ad campaign ...?"

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Bibliographic Details
Main Author:	Wasserman, Dick
Format:	Book
Published:	Lexington, Mass. D.C. Heath and Co. 1988
Subjects:	Advertising campaigns > Evaluation
Online Access:	Click Here to View Status and Holdings.
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MARC


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005	20209610488
020	#	#	\|a 0669276685
090	0	0	\|a HF5823 \|b .W417 1988
100	1	#	\|a Wasserman, Dick
245	1	1	\|a "That's our new ad campaign ...?" \|c Dick Wasserman
260	#	#	\|a Lexington, Mass. \|b D.C. Heath and Co. \|c 1988
300	#	#	\|a xv, 188 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising campaigns \|x Evaluation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=153920
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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