"That's our new ad campaign ...?"
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| Main Author: | |
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| Format: | Book |
| Published: |
Lexington, Mass.
D.C. Heath and Co.
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 188 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0669276685 |
That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads