Management information for marketing and sales
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1995
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| Series: | CIM student workbook series
The marketing series |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | [ix], 239 p. ill. 30 cm |
| ISBN: | 0750619929 |
Marketing management and information technology