International marketing strategy

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Bibliographic Details
Main Author: Fifield, Paul
Corporate Author: Chartered Institute of Marketing
Other Authors: Lewis, Keith
Format: Book
Published: Oxford Butterworth-Heinemann 1995
Series:CIM student workbook series
The Marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxiv, 170 p. ill. 30 cm
ISBN:0750619872