Understanding customers

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Bibliographic Details
Main Author:	Phipps, Rosemary
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Simmons, Craig
Format:	Book
Published:	Oxford Butterworth-Heinemann 1995
Series:	CIM student workbook series. Marketing The marketing series
Subjects:	Marketing research Customer services Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Understanding customers \|c Rosemary Phipps and Craig Simmons
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1995
300	#	#	\|a 289 p. \|b ill. \|c 30 cm
490	1	#	\|a CIM student workbook series. Marketing
490	#	#	\|a The marketing series
500	#	#	\|a Includes index
650	#	0	\|a Marketing research
650	#	0	\|a Customer services
650	#	0	\|a Consumer behavior
700	1	#	\|a Simmons, Craig
710	1	#	\|a Chartered Institute of Marketing
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