International marketing
This second edition of International Marketing has been brought fully up-to-date. With its comprehensive treatment of international marketing issues it is the ideal marketing books for the 1990s.
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Published: |
Oxford
Butterworth Heinemann
1993
©1993 |
| Edition: | Second Edition |
| Series: | The Marketing series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-153513 | ||
| 005 | 2022730145533 | ||
| 020 | # | # | |a 0750617810 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF1416 |b .P35 1993 |
| 100 | 1 | # | |a Paliwoda, Stanley J |e author |
| 245 | 1 | 1 | |a International marketing |c Stanley J. Paliwoda |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Oxford |b Butterworth Heinemann |c 1993 |
| 264 | # | 1 | |c ©1993 |
| 300 | # | # | |a xxii, 706 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Marketing series |
| 500 | # | # | |a "Published on behalf of the Chartered Institute of Marketing" |
| 520 | # | # | |a This second edition of International Marketing has been brought fully up-to-date. With its comprehensive treatment of international marketing issues it is the ideal marketing books for the 1990s. |
| 650 | # | 0 | |a Export marketing |
| 710 | 1 | # | |a Chartered Institute of Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=153513 |
| 964 | # | # | |c BOK |d 01 |
International marketing