International marketing

International marketing

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This second edition of International Marketing has been brought fully up-to-date. With its comprehensive treatment of international marketing issues it is the ideal marketing books for the 1990s.

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Bibliographic Details
Main Author:	Paliwoda, Stanley J (Author)
Corporate Author:	Chartered Institute of Marketing
Format:	Unknown
Published:	Oxford Butterworth Heinemann 1993 ©1993
Edition:	Second Edition
Series:	The Marketing series
Subjects:	Export marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	This second edition of International Marketing has been brought fully up-to-date. With its comprehensive treatment of international marketing issues it is the ideal marketing books for the 1990s.
Item Description:	"Published on behalf of the Chartered Institute of Marketing"
Physical Description:	xxii, 706 pages illustrations 25 cm
ISBN:	0750617810