International marketing
This second edition of International Marketing has been brought fully up-to-date. With its comprehensive treatment of international marketing issues it is the ideal marketing books for the 1990s.
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| Main Author: | |
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| Corporate Author: | |
| Format: | Unknown |
| Published: |
Oxford
Butterworth Heinemann
1993
©1993 |
| Edition: | Second Edition |
| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This second edition of International Marketing has been brought fully up-to-date. With its comprehensive treatment of international marketing issues it is the ideal marketing books for the 1990s. |
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| Item Description: | "Published on behalf of the Chartered Institute of Marketing" |
| Physical Description: | xxii, 706 pages illustrations 25 cm |
| ISBN: | 0750617810 |
International marketing