Innovation & creativity GETTING IDEAS- DEVELOPING SOLUTIONS- WINNING COMMITMENT

• Main Author: Ceserani, Jonne (Author)
• Other Authors: Greatwood, Peter
• Format: Book
• Language: English
• Published: London Kogan Page 1995
• Series: The fast-track MBA series
• Subjects: Creative ability in business; Organizational change
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 191 pages illustrations 24 cm
• ISBN: 0749415932; 9780749415938

Innovation and creativity are the lifeblood of most businesses but unlocking the potential of the innovative ability of an organization can be a difficult process. The authors of this practical book make use of Synetics' unrivaled experience and expertise in helping people and organizations to use more of their innate creativity and talent. Packed with tools and case examples this provocative guide shows how to:-- Establish an environment that encourages creativity-- Generate solutions from new ways of thinking-- Run structured innovation programs-- Use customer and external resources to created new perspectivesComplete with checklist and provoking questionnaires this books provides a practical route to increasing creative power