The Regis Touch New Marketing Strategies for Uncertain Times

The Regis Touch New Marketing Strategies for Uncertain Times

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

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Bibliographic Details
Main Author: McKenna, Regis (Author)
Format: Book
Language:English
Published: Reading, Massachusetts Addison-Wesley Pub. Co. 1986
©1986
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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