The Regis Touch New Marketing Strategies for Uncertain Times
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
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Main Author: | McKenna, Regis (Author) |
---|---|
Format: | Manuscript Book |
Language: | English |
Published: |
Reading, Massachusetts
Addison-Wesley Pub. Co.
1986
©1986 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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