The Regis Touch New Marketing Strategies for Uncertain Times

The Regis Touch New Marketing Strategies for Uncertain Times

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

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Bibliographic Details
Main Author: McKenna, Regis (Author)
Format: Book
Language:English
Published: Reading, Massachusetts Addison-Wesley Pub. Co. 1986
©1986
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a McKenna, Regis  |e author 
245 1 4 |a The Regis Touch  |b New Marketing Strategies for Uncertain Times  |c Regis McKenna 
264 # 1 |a Reading, Massachusetts  |b Addison-Wesley Pub. Co.  |c 1986 
264 # 1 |c ©1986 
300 # # |a xii, 179 pages  |b illustrations  |c 24 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
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650 # 0 |a Marketing 
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