The Regis Touch New Marketing Strategies for Uncertain Times
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Reading, Massachusetts
Addison-Wesley Pub. Co.
1986
©1986 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan. |
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Physical Description: | xii, 179 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0201139642 9780201139648 |