The Regis Touch New Marketing Strategies for Uncertain Times

Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

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Bibliographic Details
Main Author: McKenna, Regis (Author)
Format: Book
Language:English
Published: Reading, Massachusetts Addison-Wesley Pub. Co. 1986
©1986
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Description
Summary:Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.
Physical Description:xii, 179 pages illustrations 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0201139642
9780201139648