Marketing concepts and strategies

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Bibliographic Details
Main Author: Pride, William M
Other Authors: Ferrell, O. C
Format: Book
Published: Boston Houghton Mifflin 1995
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Pride, William M 
245 1 1 |a Marketing  |b concepts and strategies  |c William M. Pride, O.C. Ferrell 
260 # # |a Boston  |b Houghton Mifflin  |c 1995 
300 # # |a 1 v. (various paging)  |b col. ill.  |c 25 cm 
650 # 0 |a Marketing 
700 1 # |a Ferrell, O. C 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=152045 
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