BUSINESS PROSPECTS in THAILAND
Focusing on consumption and production, explains how Thais make money, spend money, and how the economic and business systems in the country are evolving. Profiles Thai consumers with an emphasis on culture, life styles, geographical location, consumption patterns, and media habits. Also introduces...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
PRENTICE HALL
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Focusing on consumption and production, explains how Thais make money, spend money, and how the economic and business systems in the country are evolving. Profiles Thai consumers with an emphasis on culture, life styles, geographical location, consumption patterns, and media habits. Also introduces the country's various industries and analyzes their long-term production trends and potential. |
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| Physical Description: | xiii, 386 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references (pages 367-369) and index |
| ISBN: | 0133981657 9780133981650 |
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