Sports marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Cambridge, Mass.
Blackwell Publishers
1996
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| Series: | Global marketing perspectives
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 214 p. ill. 22 cm |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 1557865906 |
Sports marketing competitive business strategies for sports