Essentials of advertising strategy

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Bibliographic Details
Main Author:	Schultz, Don E
Other Authors:	Allison, Anne, Tannenbaum, Stanley I
Format:	Book
Published:	Lincolnwood, IL NTC Business Books 1996
Edition:	3rd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0844235245
090	0	0	\|a HF5821 \|b .S419 1996
100	1	#	\|a Schultz, Don E
245	1	1	\|a Essentials of advertising strategy \|c Don E. Schultz, Stanley I. Tannenbaum, Anne Allison
250	#	#	\|a 3rd ed
260	#	#	\|a Lincolnwood, IL \|b NTC Business Books \|c 1996
300	#	#	\|a ix, 155 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Allison, Anne
700	#	#	\|a Tannenbaum, Stanley I
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150816
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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