When ads work new proof that advertising triggers sales
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| Format: | Book |
| Published: |
New York
Lexington Books
1995
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references (p. 223-231) and index |
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| Physical Description: | xvi, 240 p. ill. 24 cm |
| ISBN: | 0029166624 |
Cases in advertising and promotion management