New marketing imperatives

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Bibliographic Details
Main Author:	Yovovich, Bozidar (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ Prentice Hall 1995
Subjects:	Industrial marketing > Management Export marketing > Management Total quality management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Yovovich, Bozidar \|e author
245	1	1	\|a New marketing imperatives \|c B.G. Yovovich
264	#	1	\|a Englewood Cliffs, NJ \|b Prentice Hall \|c 1995
264	#	4	\|c ©1995
300	#	#	\|a xxv, 248 pages \|b illustrations \|c 34 cm
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500	#	#	\|a Includes index
504	#	#	\|a Includes index
650	#	0	\|a Industrial marketing \|x Management
650	#	0	\|a Export marketing \|x Management
650	#	0	\|a Total quality management
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