Customer relationship management making hard decisions with soft numbers

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Bibliographic Details
Main Author: Anton, Jon
Format: Book
Published: Englewood Cliffs, N.J. Prentice Hall 1996
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-150747
020 # # |a 0134384741 
090 0 0 |a HF5415.5  |b .A58 1996 
100 1 # |a Anton, Jon 
245 1 0 |a Customer relationship management  |b making hard decisions with soft numbers  |c Jon Anton 
260 # # |a Englewood Cliffs, N.J.  |b Prentice Hall  |c 1996 
300 # # |a viii, 183 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Customer relations  |x Management  |x Statistical models 
650 # 0 |a Customer relations  |v Case studies  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150747 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam