Simulated Test Marketing Technology for Launching Successful New Products

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Bibliographic Details
Main Authors:	Clancy, Kevin J. 1942- (Author), Shulman, Robert S. 1951- (Author), Wolf, Marianne 1953- (Author)
Format:	Book
Language:	English
Published:	New York Ontario Lexington Books Maxwell Macmillan Canada, Inc. 1994
Subjects:	Marketing > Computer simulation Test marketing New products > Marketing
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HF5415.125 \|b .C58 1994
100	1	#	\|a Clancy, Kevin J. \|c 1942- \|e author
245	1	1	\|a Simulated Test Marketing \|b Technology for Launching Successful New Products \|c Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf
264	#	1	\|a New York \|a Ontario \|b Lexington Books \|b Maxwell Macmillan Canada, Inc. \|c 1994
264	#	4	\|c ©1994
300	#	#	\|a xiii, 306 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Computer simulation
650	#	0	\|a Test marketing
650	#	0	\|a New products \|x Marketing
700	1	#	\|a Shulman, Robert S. \|c 1951- \|e author
700	1	#	\|a Wolf, Marianne \|c 1953- \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150562
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