Simulated Test Marketing Technology for Launching Successful New Products

Simulated Test Marketing Technology for Launching Successful New Products

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Bibliographic Details
Main Authors: Clancy, Kevin J. 1942- (Author), Shulman, Robert S. 1951- (Author), Wolf, Marianne 1953- (Author)
Format: Book
Language:English
Published: New York Ontario Lexington Books Maxwell Macmillan Canada, Inc. 1994
Subjects:
Marketing > Computer simulation
Test marketing
New products > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 306 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0029055059 (hardback)
9780029055052 (hardback)

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