Strategic brand management new approaches to creating and evaluating brand equity
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Free Press
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | v, 341 p. ill. 25cm |
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| Bibliography: | Includes bibliographical references (p. 309-319) and index |
| ISBN: | 0029170451 |
Strategic brand management new approaches to creating and evaluating brand equity