Marketing for Tourism
Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. The third edition has been fully updated throughout with recent travel and tourism marketing issues and current industry practice. The book...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Essex, England
Longman
1995
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Quality Service Management in Tourism and Hospitality