Marketing for Tourism

Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. The third edition has been fully updated throughout with recent travel and tourism marketing issues and current industry practice. The book...

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Bibliographic Details
Main Authors: Holloway, J Christopher (Author), Robinson, Chris (Author)
Format: Book
Language:English
Published: Essex, England Longman 1995
Edition:THIRD EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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