Superior product development managing the process for innovative products
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Cambridge, MA
Blackwell Publishers
1996
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | "A product management book for engineering and business professionals." |
|---|---|
| Physical Description: | xviii, 254 p. ill. 20 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1557865094 |
Creative product development a marketing approach to new product innovation and revitalisation