International marketing strategy analysis, development, and implementation

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Bibliographic Details
Main Author: Phillips, Chris 1941-
Other Authors: Doole, Isobel, Lowe, Robin 1945-
Format: Unknown
Published: London New York Routledge 1995
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0415089859 
090 0 0 |a HF1416  |b .P49 1994 
100 1 # |a Phillips, Chris  |c 1941- 
245 1 0 |a International marketing strategy  |b analysis, development, and implementation  |c Chris Phillips, Isobel Doole, and Robin Lowe 
260 # # |a London  |a New York  |b Routledge  |c 1995 
300 # # |a xx, 508 p.  |b ill.  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Doole, Isobel 
700 # # |a Lowe, Robin  |c 1945- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150181 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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