International marketing strategy analysis, development, and implementation
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Format: | Unknown |
Published: |
London New York
Routledge
1995
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-150181 | ||
005 | 2023813115818 | ||
020 | # | # | |a 0415089859 |
090 | 0 | 0 | |a HF1416 |b .P49 1994 |
100 | 1 | # | |a Phillips, Chris |c 1941- |
245 | 1 | 0 | |a International marketing strategy |b analysis, development, and implementation |c Chris Phillips, Isobel Doole, and Robin Lowe |
260 | # | # | |a London |a New York |b Routledge |c 1995 |
300 | # | # | |a xx, 508 p. |b ill. |c 26 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |x Management |
650 | # | 0 | |a Export marketing |v Case studies |x Management |
700 | 1 | # | |a Doole, Isobel |
700 | # | # | |a Lowe, Robin |c 1945- |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150181 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||01700##a0011.2.2||01700##c0017.8|| |