International marketing strategy analysis, development, and implementation

International marketing strategy analysis, development, and implementation

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Bibliographic Details
Main Author: Phillips, Chris 1941-
Other Authors: Doole, Isobel, Lowe, Robin 1945-
Format: Unknown
Published: London New York Routledge 1995
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 508 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0415089859

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