Managing for marketing excellence

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Bibliographic Details
Main Author: Chaston, Ian
Format: Unknown
Published: London, New York McGraw-Hill 1990
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Online Access:Click Here to View Status and Holdings.
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001 wils-150061
020 # # |a 0077072375 
090 0 0 |a HF5415.13  |b .C512 1990 
100 1 # |a Chaston, Ian 
245 1 1 |a Managing for marketing excellence  |c Ian Chaston 
260 # # |a London, New York  |b McGraw-Hill  |c 1990 
300 # # |a xii, 173 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150061 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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