Competitive retail marketing dynamic strategies for winning and keeping customers

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Bibliographic Details
Main Author:	Collins, Andrew 1948-
Format:	Book
Published:	London McGraw-Hill 1992
Series:	McGraw-Hill marketing for professionals
Subjects:	Retail trade Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-150058
020	#	#	\|a 9780077075675
020	#	#	\|a 0077075676
090	0	0	\|a HF5429 \|b .C577 1992
100	1	#	\|a Collins, Andrew \|d 1948-
245	1	0	\|a Competitive retail marketing \|b dynamic strategies for winning and keeping customers \|c Andrew Collins
260	#	#	\|a London \|b McGraw-Hill \|c 1992
300	#	#	\|a xix, 229 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill marketing for professionals
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Retail trade
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=150058
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|