Marketing for hospitality and tourism

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John 1948- John T., Makens, James 1948- John T.
Format:	Unknown
Published:	Upper Saddle River, NJ Prentice Hall 1996
Subjects:	Hospitality industry > Marketing Tourism > Marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-149424
020	#	#	\|a 0133956253
020	#	#	\|a 9780133956252
090	0	0	\|a TX911.3.M3 \|b K68 1996
100	1	#	\|a Kotler, Philip
245	1	0	\|a Marketing for hospitality and tourism \|c Philip Kotler, John Bowen, James Makens
260	#	#	\|a Upper Saddle River, NJ \|b Prentice Hall \|c 1996
300	#	#	\|a xv, 704 p. \|b col. ill. \|c 25.5 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Hospitality industry \|x Marketing
650	#	0	\|a Tourism \|x Marketing
700	1	#	\|a Bowen, John \|c 1948- \|q John T.
700	#	#	\|a Makens, James \|c 1948- \|q John T.
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=149424
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|01700##c0017.8\|\|01700##q0017.8\|\|