Marketing for hospitality and tourism

Marketing for hospitality and tourism

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John 1948- John T., Makens, James 1948- John T.
Format: Book
Published: Upper Saddle River, NJ Prentice Hall 1996
Subjects:
Hospitality industry > Marketing
Tourism > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 704 p. col. ill. 25.5 cm
Bibliography:Includes bibliographical references and index
ISBN:0133956253
9780133956252

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