Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I
Other Authors: Best, Roger J, Coney, Kenneth A
Format: Book
Published: Chicago Irwin 1995
Edition:6th ed
Series:The Irwin series in marketing
Subjects:
Market surveys > Case studies > United States
Consumer behavior > United States
Market surveys > Case studies > Case studies > United States
Consumer behavior > Case studies > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 649 p. ill. (some col.) 27 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0256139725

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