Market segmentation a step-by-step guide to profitable new business

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Bibliographic Details
Main Author:	Croft, Michael J. 1958-
Format:	Unknown
Published:	London New York Routledge 1994
Series:	Marketing for managers
Subjects:	New business enterprises Market segmentation > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.127 \|b .C76 1994
100	1	#	\|a Croft, Michael J. \|c 1958-
245	1	1	\|a Market segmentation \|b a step-by-step guide to profitable new business \|c Michael J. Croft
260	#	#	\|a London \|a New York \|b Routledge \|c 1994
300	#	#	\|a xi, 82 p. \|b ill. \|c 21 cm
490	1	#	\|a Marketing for managers
504	#	#	\|a Includes bibliographical references (p. 81-82)
650	#	0	\|a New business enterprises
650	#	0	\|a Market segmentation \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148981
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