Basic Marketing A Global-Managerial Approach
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Irwin
1996
©1996 |
| Edition: | Twelfth edition |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Basic marketing a global-managerial approach