Basic Marketing A Global-Managerial Approach

Basic Marketing A Global-Managerial Approach

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This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book d...

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Bibliographic Details
Main Authors: Perreault, William D Jr (Author), McCarthy, E. Jerome (Author)
Format: Manuscript Book
Language:English
Published: Chicago Irwin 1996
©1996
Edition:Twelfth edition
Series:The Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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