International marketing
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Main Author: | |
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Format: | Book |
Published: |
Chicago
Irwin
1996
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Edition: | 9th ed |
Series: | The Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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MARC
LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-148929 | ||
020 | # | # | |a 0256139504 |
090 | 0 | 0 | |a HF1009.5 |b .C35 1996 |
100 | 1 | # | |a Cateora, Philip R |
245 | 1 | 1 | |a International marketing |c Philip R. Cateora |
250 | # | # | |a 9th ed |
260 | # | # | |a Chicago |b Irwin |c 1996 |
300 | # | # | |a xxiii, 770 p. |b ill. |c 26 cm |
490 | 1 | # | |a The Irwin series in marketing |
504 | # | # | |a Includes bibliographical references and indexes |
650 | # | 0 | |a International business enterprises |
650 | # | 0 | |a Export marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148929 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |