International marketing

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Bibliographic Details
Main Author: Cateora, Philip R
Format: Book
Published: Chicago Irwin 1996
Edition:9th ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-148929
020 # # |a 0256139504 
090 0 0 |a HF1009.5  |b .C35 1996 
100 1 # |a Cateora, Philip R 
245 1 1 |a International marketing  |c Philip R. Cateora 
250 # # |a 9th ed 
260 # # |a Chicago  |b Irwin  |c 1996 
300 # # |a xxiii, 770 p.  |b ill.  |c 26 cm 
490 1 # |a The Irwin series in marketing 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a International business enterprises 
650 # 0 |a Export marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148929 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam