International marketing

Saved in:
Bibliographic Details
Main Author: Cateora, Philip R
Format: Book
Published: Chicago Irwin 1996
Edition:9th ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxiii, 770 p. ill. 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0256139504