Consumer behavior and marketing strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Chicago
Irwin
1996
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| Edition: | 4th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Originally published as: Consumer behavior: marketing strategy perspectives, 1987 |
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| Physical Description: | xxvii, 738 p. ill. (some col.) 24 cm |
| Bibliography: | Includes bibliographical references (p. 661-705) and indexes |
| ISBN: | 0256139040 |
Consumer behavior and marketing strategy