TRAVEL, TOURISM, AND HOSPITALITY RESEARCH A handbook for managers and researchers
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the air...
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York
Wiley
1994
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Edition: | second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0471582484 |q hardback |
020 | # | # | |a 9780471582489 |
040 | # | # | |a UiTM |b eng |c UiTM |e rda |
041 | 0 | # | |a eng |
090 | # | # | |a G155.A1 |b T6578 1994 |
245 | # | # | |a TRAVEL, TOURISM, AND HOSPITALITY RESEARCH |b A handbook for managers and researchers |c editors J.R. Brent Ritchie, Charles R. Goeldner |
250 | # | # | |a second edition |
264 | # | 1 | |a New York |b Wiley |c 1994 |
264 | # | 4 | |c ©1994 |
300 | # | # | |a xxiv, 614 pages |b illustrations |c 29 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes bibliographical references and index |
520 | 3 | # | |a The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising. |
546 | # | # | |a Text in english |
650 | # | 0 | |a Tourism |x Research |
700 | # | # | |a Goeldner, Charles R |e editor |
700 | # | # | |a Ritchie, J. R. Brent |e editor |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=148762 |
964 | # | # | |c BOK |d 01 |
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