TRAVEL, TOURISM, AND HOSPITALITY RESEARCH A handbook for managers and researchers
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the air...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1994
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| Edition: | second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising. |
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| Item Description: | Includes bibliographical references and index |
| Physical Description: | xxiv, 614 pages illustrations 29 cm |
| ISBN: | 0471582484 9780471582489 |
Dictionary of travel, tourism, and hospitality