A preface to marketing management

A preface to marketing management

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Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H (Author)
Format: Book
Language:English
Published: Burr Ridge, Ill. Irwin 1997
Edition:7th ed
Series:The Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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