A preface to marketing management
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill.
Irwin
1997
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| Edition: | 7th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships |
|---|---|
| Physical Description: | xi, 368 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0256202818 |
A Preface to Marketing Management 
A preface to marketing management